Top 06 Facebook Retargeting Strategies For Increased E-Commerce Sales

FB Ads retargeting is a must for all the e-commerce stores out there. Of course, who would love it when a buyer gets too close to convert but does an about-face and then easily leaves your site?

Well, to avoid such situations, retargeting is said to be the highest ROI tactics that help marketers to tap onto the shopper’s behavior and then deliver ads with appropriate products to the potential customers who are most likely to buy that particular product. 

But instead of blindly retargeting all the site visitors with that same offer, again and again, we have to think of something more strategic. And that’s the reason why we came up with this article. Given below are the 06 most advanced Facebook retargeting tactics to help marketers boost their sales and grab more profit. 

Before that, let us know:

Why Is There A Need For Facebook Retargeting For E-Commerce?

The biggest challenge that every e-commerce retailer faces is getting a higher number of sales. With a normal e-commerce conversion rate of about 1.85%, if marketers are not re-targeting, then they are surely leaving thousands of money on the board. 

Because only a few customers end up purchasing during their very first visit! And here, re-targeting people who left their cart empty or did not complete the checkout will definitely bring them sales that they might otherwise lose. 

If you have developed a robust Facebook or Google ads funnel, then you know that before they become consumers, shoppers need many touchpoints. 

Given below is an example of an actual ad campaigns performance:

• 86,453 Reactions
• 4,956 Taps
• 2,810 Views On Product Page
• 479 Added to Cart
• 144 Initiated The Checkout Option
• 49 Successful Purchase

So, out of 5K visitors, only 01% of them actually purchased anything! But here, we are missing out on something. 

About 3,000 customers have higher buying intent who have viewed the product pages. And almost 500 hot buyers have an interest in buying something(Added to cart). 

Thus, re-targeting such audiences will be highly effective in driving more sales and profit to the business. Definitely, it could double or triple the sales.

06 Advanced FB Retargeting Tactics To Drive More Sales

Advanced re-targeting of Facebook Ads for e-commerce involves running campaigns associated with the desires, behavior, and likeliness of shoppers to buy.

Marketers can track and re-target users based on events or experiences with their online store by using Facebook Pixel. Typical examples of an e-commerce event are:

• Page View – It’s the default event action for all the website pages.

• View Content – The event caused by a consumer landing on a product page

• Add To Cart – Activates when a customer adds a product to the cart.

• Initiates Checkout – Rangs up when a potential buyer starts completing the checkout process.

• Purchase – As per the name, this event action gets activated when a particular gets completed. 

Anyways, now we are going to list down the most advanced Facebook ads re-targeting strategies that marketers can utilize to increase their sales. 

1. Shopping funnel Retargeting

Dividing audiences based on the funnel process is one of the most efficient Facebook retargeting techniques. And shopping funnel re-targeting refers to the strategy of dividing campaigns according to the shopping behavior of the customers that could indicate where they all are in the buying journey. 

So you have to present various deals based on the engagement of shoppers with your website to motivate them to conclude the order. Let us take an example marketers can divide their retargeting campaigns into 03 particular segments:

• Total Visitors
• Visitants Who Added Products To Cart
• Finally, The Customers Who Initiated the Checkout Process

2. Time Funnel Retargeting

Time funnel retargeting on FB helps marketers to set up a series of ads according to the time window for every Custom Audience. The purpose is to imitate the funnel phases that form a customer journey using time intervals.

In the case of time funnel only, an instant visit is a vital indicator that helps us to know whether the visitor is going to convert into a loyal customer or not. 

And most of the time, this type of time funnel retargeting works really well. For instance, when users can not be re-targeted based on their behavior or for goods with a long-lasting sales period. For subscription-based goods, time funnel retargeting is exceptionally useful.

3. Themed Seasonal Retargeting

It is one of the excellent re-targeting tactics that utilize themed advertisements that completely match the seasons and holidays to get customers back to your website with a happy buying mood. 

The other two strategies from earlier, the Shopping and Time funnel, work amazingly. So, users enter and drop-off from those re-targeting audiences. Sometimes, visitors successfully qualify all the re-targeting series, but after 14 or 28 days, they simply exit from the website instead of converting into a loyal customer. 

Calm Down!

Here, marketers can take the help of seasonal retargeting on Instagram and Facebook. Create advertisements throughout holidays, like, Canada Day, Labor Day, International Dog Day, Christmas, Easter, etc. Apart from that, you can also think of themed advertisements for seasonal events, such as Winter Sale, Back To School Sale, December Sale, etc. 

4. Retargeting Email Custom Audiences

Again, a robust re-targeting strategy involves taking the help of the most valuable audiences, i.e., Email Custom Audience. Well, this is a list of the leads and existing shoppers. 

The main benefit of using this strategy is that marketers can re-target users almost forever. And this is the only reason that makes it a perfect option for seasonal re-targeting as discussed earlier. 

Marketers can take advantage of Email custom audience not only to boost first-time buying but also to ensure repeat buyings to increase the lifetime value of the customers. 

5. Dynamic Retargeting On Facebook

On Facebook, Dynamic Product Advertising (DPA) helps marketers to re-target users who view potential ads featuring items browsed or added to the cart by a shopper. And this robust re-targeting strategy is highly efficient in bringing customers back to their cart or checkout phase to complete their purchase. 

So, when a customer visits your website, checks various products, or even adds some to his/her cart without making any purchase, the next time they will be on FB or IG, they will get to see ads highlighting those specific products. 

Note : Dynamic Product Ads are highly effective for all the e-commerce websites that owe a large inventory with a distinct product variety.

Also watch: How To Search Competitors Facebook Ads By Keywords, Domains, Page

6. Retargeting Based On Instagram/Facebook Shops

Last but not least, re-targeting strategy based on Instagram/Facebook shops. Well, here, marketers need to re-engage users who have interacted with their FB or IG shop. 

Well, this is a whole new feature that can definitely help improve your retargeting pool and offer a variety of options to get customers deeper into their sales funnel. A few months ago, Facebook launched its new shopping feature that helps marketers to create an additional shop online on their FB and IG pages. 

With the ability for users to browse goods and even add things to the cart and checkout, you can create a storefront on your sites.

Summing It Up

Re-targeting on Facebook has been the most excellent strategy for all the marketers out there to grab more sales towards their e-commerce website. Hopefully, this article can end all your worries with the excellent Facebook Retargeting strategies this 2021.

05 Sure-Fire Ways To Lower Your Facebook Ad Costs Per Click

With over 2 billion active users all over the world, Facebook remains an ideal advertising platform for businesses. While the majority have jumped on the bandwagon of this striking networking site, a lot of marketers still struggle with social media budgets.

On Facebook, the safe average cost per click orbits around $1.50, which is not affordable for all sizes of businesses. If you also stand among those, then read this article. It will help you in getting some clues about how to lower your Facebook ad costs per click.

Tips For Reducing Overall CPC Cost

Know Your Relevance Score

It’s very crucial to observe closely and study relevance scores because it has a strong connection with the cost of ads.  Facebook distributes respective scores to each existing campaign that determines how relevant your ads are to its audience.

The exact mechanism of Facebook behind providing the relevance score is still unknown. Advertisers can use likes, clicks, engagement, reactions, saved ads to evaluate the campaign’s status, whether flourishing or going down.

Ads with high relevance score get top position on the Facebook feed that automatically reduces CPC cost. In a nutshell, high relevance scores result in lower ad costs. Therefore, consider setting out strategies and valuable  Facebook Ad Hacks to increase this score first.

Concentrate More On Increasing CTR (click-through rate)

Every advertiser must know that click-through rate eventually improves the relevance score. Once this score becomes high, it brings down CPC costs as said above.

Here’s how to raise the click-through rate:-

Make sure to use newsfeed ad placement on the desktop because it produces high CTR.

Implement correct CTA buttons on your ads that seem appealing and attract more visitors to convert into leads. CTA like “Learn More” or “Shop Now” often give excellent output.

Ad copies should be clean, informative, and provoking enough to give out a specific meaning rather than creating doubts in viewers’ minds.

Set the frequency (how many times the same visitor views your FB ads) at the lowest level. Higher frequency results in failure of CTR.

In short, put efforts into running high-targeted campaigns that align with niche audiences.

Keep Your Campaigns Targeted

Targeted campaigns don’t require much time & effort to give optimum turnout. Identify your audience first according to product/service type, and then proceed towards designing ads that lure them. For instance, a protein supplement company at the time of promoting its products among senior citizens is a complete waste of time.

Always employ various targeting options such as age, gender, geographical location, actions, buying behaviour, and return customers. This will impact overall Facebook ads cost per click.

Facebook itself integrates fabulous targeting elements that ease up the entire process, from pin to plane. Using ‘Facebook Insights’ features, even novice markets can derive valuable audience insights without investing a penny.

Win The Chaos Through Retargeting

Retargeting is a simple technique of promoting the ads before an audience who are already familiar with your brand. Sometimes, visitors come to landing pages, read the given information, click the CTAs, and exit immediately after that without buying.

These visitors might transform into genuine customers again in the future. So, keeping their record is a must. Consider them as your quality business leads, and try to tell them about new products via email or any other legit mode.

Facebook also allows businesses to establish custom audiences based on past engagement. It contributes a lot in drafting perfect ads that your audience appreciates.

Utilize A/B Test Approach

Split testing is a great way to minimize CPC costs. No matter how perfect your ad copies look, testing confirms its impact on potential audiences. Invest a good chunk of time in researching, accumulating data, and setting up multiple versions for the same ads.

This process will not only help you in determining which of the ads is going to give maximum output, but it also keeps your campaign relevant to whoever sees it. Currently, every business (whether small or renowned) embraces the A/B testing approach for sure success.

Conclusion 

The goal of reducing Facebook ads cost per click is undoubtedly crucial. When not used correctly, Facebook can gobble up your advertising budget. On the other hand, a brand can stand out in less time if it uses excellent strategies at the right time.

Emojis For Facebook Ads: Get Your Ad Campaign Boosted With The Use Of Some Creative Emojis This 2021

Emojis have certainly taken a long way from only being cute little yellow smiley faces to being a vital part of our life for expressing our emotions while messaging or in the caption. But would you take them into account while preparing your Facebook advertising strategy?

Well, take your time and just think! In today’s advertising world, there has been a significant shift towards the digital platform, covering a broad area and a large number of audiences as people are more connected via social networking sites like Instagram and Facebook. And, along with 60 million advertisers operating simultaneously to sell their goods every day, Facebook itself has a presence of 3 billion people around the world. This enormous data makes it clear how useful Facebook advertising can be for businesses to boost sales.

So, why would not one use such an excellent platform to make their business reach a larger audience? In fact, according to a recent survey, it has been found that using emojis for Facebook ads helps the conversion rate to be increased by 50%. But only if you use the right emoji. See how useful small, cute yet funky emojis can be for your FB ads.

Here in this article, we will be helping y’all to get updated with some of the interesting facts about using emojis for your FB ads. We will try to share our insights regarding the effectiveness of emojis and will provide you some excellent tips on how to use them in your ad campaigns. 

What Are Emojis?

Well, emojis are the non-verbal means of communication to convey the message to the potential shoppers’ heads. These are entertaining and interesting, along with saving quite a good amount of space on the headlines & adding emojis to the post or banner. Nowadays, in the advertising world, they represent a common symbolic language to convey the right message in fewer words.

Do Emojis Actually Work For Facebook Ads?

Yes, they do work! Adding emojis to FB ads leads to way more engagement and much higher click-through rates. In addition, the number of reactions and feedback on your ads can increase by emojis! Especially as Fb’s algorithm gives priority to the responses other than the number of likes.

That’s why most of the businesses that have seen their potential are using emojis for ad campaigns on Facebook and on a daily basis nowadays. Facebook posts are no different, of course, and it can also be highly useful to use emojis in them.

Some Of The Clear Advantages Of Using Emojis

1. Draws Attention

FB ad emojis work as an attention seeker and can actually be used to highlight the vital part of your text. Compared to other terms, they are highly engaging and add color to the otherwise monochromatic text. Emojis will humanize even boring financial services and liven them up.

2. A Clear Cut Message

Emojis provide opportunities to add emotions to your short message! Along with minimizing the possibility that your intent will get misinterpreted by the readers. Additionally, since one emoji is worth a thousand words, they can save you space and effort.

3. Works Around Cultural Barriers 

Emojis are said to be an international language as they carry feelings that we all share as humans. Therefore, they increase the chances that even people who do not fully control the written language you use will understand your ad properly!

How To Use Emojis For Facebook Ads?

Before you get started with using Facebook ads for e-commerce or small business, you must have to plan a proper strategy. For that, you have to ask yourself whether emojis would even suit the business you operate in or not. And if you think that it would work, then you need to decide how often and where y’all are going to use them. 

The last move will be to select the particular emojis that you want to use. Different emojis express various meanings, and before you add them to your ads, you should think about it.

How To Find Perfect Emoji And What Are The Tips On Utilization?

There are numerous sites where we can find emojis on the web, but Emojipedia is the best source. We can find all the emojis in a well-organized way at Emojipedia, from where we can copy and paste them directly. Another best source for finding emojis is Getemoji. For the successful use of emojis for Facebook ads, there are a few points, so it will be vital in our perfect advertising.

Before using it, verify the context of the emojis in Emojipedia, as they do not have any separate hidden meanings. Apart from this, instead of using some nonsense, emoji can convey some plot. To emphasize the message or as highlighted text or to add emoticons to ads, use emojis.

Time To Wrap It Up

Can we use emojis for our Facebook ads in 2020? Of course, we can! Creating eye-catchy Facebook ads is really very vital for making your business reach a large number of audience. But since 2021 is soon going to knock on our doors, we need to think of something really creative and trendy. And here, emojis can really help y’all a lot. 

Emojis for Facebook ads are going to work this 2021, along with providing your business sales an excellent boost. 

STRATEGIES TO HELP YOU TO BUILD THE PERFECT FACEBOOK ADS FOR E-COMMERCE

As the time is changing, the different ways of using social media are also developing for the market. Doubtlessly, the impact of social media marketing is too convenient nowadays.

On the way to promote any e-commerce, different kinds of marketing tactics have already been implemented to achieve more extra sales towards their business.

What you exactly acquire to get:

•       Increase customers rather than accidental visitors.
•       The recurrence sales from the past customers
•       Traffic on the e-commerce site.

If you want to have the above-listed goals, then you must consider Facebook ads for e-commerce to improve your business more. 

This article will help to get some details about why we use ads for e-commerce and some of the best strategies to increase your sales rate.

WHY DO WE USE FACEBOOK ADS FOR E-COMMERCE

The most significant advantage of Facebook Advertising is its capability to reach the targeting audience. It also helps to reach a more number of audiences to channel them down through every stage to encourage sales conversions for e-commerce businesses.

Considering the goals of your organization Facebook lets you achieve your targeted audience based on gender, location, and many other factors.

Here are some of the listed reasons why we need Facebook ads strategies to increase your sales.

USE MULTI-PRODUCT ADS:

Facebook gives us an opportunity to create multiple ads in which users can put different forms of images about their products. You can also add call-to-action or clickable links on each and every image you post for the advertisement. The dynamic ad can also be used to feature various products in whatever format you like. 

You just have to provide your product details, upload images, and any other pieces of information about your brand using Facebook Business Manager. You can modify your content according to your wish by Facebook Pixel.

USING CONVERSION TRACING PIXEL:

If you want to target that particular audience who is really interested in your products or services, by conversion tracing pixel you can control the presence of the audience attending your website by your ads. You simply have to install pixel base code on every page for which you will track conversions.

MAKE USE OF VIDEOS:

Video media is very trending on any type of social media platform. Adding any form of video to your ad or content will give a more attractive look to the customers. So, if anyone is planning to use Facebook ad campaigns for e-commerce businesses, then considering videos in the marketing strategy will make it even more effective.

Some reasons to use Facebook video ads:

1. To illustrate the prospective quality of the e-commerce that shows to the audience how it will work with the video content.
2. With your video ads, you will get better publicity for your products.
3. Create appealing content for your product with stories.

SHARING YOUR BLOG POSTS:

To attract more traffic to your website you can share your best and attractive blog post. This is the best way to reach your targeted customers. Having a proper image related to your product and an attractive headline can help to get more extra clicks on your advertisement and can also bring more traffic to it.

These are some of the reasons why we need Facebook ad strategies to increase your sales.

WRAPPING UP:

Facebook ads for e-commerce is the best way to promote your product or brand. PowerAdSpy is the best tool to target the brands based upon targeting keywords which can help to find the best ads on Facebook.

HOW IS FB TURBO AD FINDER BENEFICIAL FOR ADVERTISERS?

Being an advertiser on Facebook with millions of users, it is quite necessary to stay updated as per the latest advertising tactics that can save a lot of time and effort for hosting ad campaigns. Searching for ads as per your niche may take an enormous amount of time, so it’s best to work with Fb Turbo Ad Finder.

But, What is Turbo Ad Finder?

Turbo Ad Finder works as a chrome extension that advertisers can use for filtering the best ads as per their relevant niche. It lets the user see only the published ads on the News Feed. The Ad finder works best with the chrome extension. 

Thus, instead of logging in every time, you can add the extension in Google Chrome to get the best results. Using such tools is also quite beneficial for digital advertisers, like:

• You can analyze the competitor’s ads as per your relevant niche. It will help you know your opponent’s strategies for understanding the marketing tactics. Doing so will help the advertisers to get maximum clicks on the published ads.

• Instead of spending time and money over creating and launching ads, FB Turbo Ad Finder will help its users to pick the most attractive and unique ad formats for your advertising campaign.

• You can observe and compare your ads with the competitors ads  to get better creative inspiration from the logo, text, images, banners, etc. It will guide the advertisers to create more artistic ads in the future.

So, instead of focusing on filtering the ads by yourself, there are various FB Turbo Ad Finder alternatives available over the web. The best ones are listed below:

1. PowerAdSpy:

PowerAdSpy is one of the best Turbo Ad Finders to filter the ads as per your liking. The tool not only displays Facebook ads but also Google, Instagram, YouTube ads. You can also filter down the ad filters, demographics, keywords, etc. Enabling the chrome extension will automatically get the users all the recent ads on the Facebook News Feed. The best features include:

• It helps you to filter the sales funnel.
• PowerAdSpy will let the users target the audience.
• You can check out the landing properties.
• The users can get a graphical analysis of your ad campaign.
• The tool assists the users to block irrelevant ads. 

2. BigSpy:

BigSpy helps users to find affiliated ads and has billions of advertising databases. It supports the advertiser to analyze the publisher’s landing page. The tools stay up to date and make sure that there is no violation of Facebook Ad Policies. It benefits the users with the following characteristics:

• The tool lets you track your competitor’s advertising channels, time, and geographic location.
• You can sort the comments to find the most engaging ads.
• BigSpy supports the users to find, discover, and download the most attractive and unique creatives.
• It is a perfect tool for finding ads relevant to your niche.

3. SocialPeta:

It is one of the most commendable Turbo Ad finders, as it helps the users to filter gaming and non-gaming ads. The tool holds the record of 200M+ ads that works as a Facebook and web scraper. The users can also find a detailed analysis related to playable ads as well. Not only this, SocialPeta offers remarkable features to its users, like:

• The advertisers can get the most trending ad formats for publishing.
• You can browse the gaming and non-gaming ads from the eCommerce websites.
• The tool provides the app-store analysis for keywords.
• It assists the user to get detailed statistics for up to 60 days.

Final Words

I hope the article helped you to know about the what is FB Turbo Ad Finder in a specific way. The article above mentions the features and benefits of the most reliable Turbo Ad Finder alternatives. Give it a try for the best advertising experience.

04 Common Facebook Ad Mistakes You Must Avoid

Most of the marketers spend a lot of money on ad campaigns, with a hope that it will help them generate quality leads, but finally end up having no conversions. It literally looks like you have just flushed all your ads money in the drain! 

Such type of Facebook ad mistakes might let you remain last in the race. Don’t worry! Here in this article, we are going to discuss the 07 common Facebook ad mistakes made by most of the marketers today. So, without wasting a minute, let us get into the article directly.

Lack of a clear objective!

First and the most crucial step towards creating a successful Facebook marketing campaign is by having a proper objective or goal in your mind. Along with it, you need to start planning an outstanding strategy that could work flawlessly. 

Well, getting a clear-cut idea about your goal or objective will help you develop the right strategy without putting any extra effort. 

List of objectives, Facebook ads can have:

1. Do you really want to increase the number of traffic on your website?
2. Do you want to boost conversions or direct leads to any particular landing page?
3. Or do you clearly require an on-off promotion that will help you get instant sales for any appropriate product?

Understanding your targets before the campaign gets started will help you reliably calculate whether you will get the desired results or not! So, if things don’t go as expected, you can easily opt to delay or change your campaign parameters instead of draining your funds.

Create objectives that could meet your current needs!

It is really very crucial that you set up an objective that could directly meet the needs of your business. And remember, there is a lot of difference between establishing goals and establishing the perfect goals! 

Anyways, given below are some of the common goals that marketers need to have:

1. Enhanced brand awareness
2. Increased engagement
3. Improved website traffic
4. Enhancing the effectiveness of your recruiting procedure
5. Gain increased ROI from Facebook ads

So, if you are still not clear about your objectives, then do check out the above-stated points carefully. 

Poor Audience Targeting

Facebook has millions of active users, so it might be a bit difficult for your ad to reach the right number of audiences! So, all you need to do is to create engaging content and target the perfect audience you want your ad to reach. And here, I have listed some of the vital facts to remember while targeting your potential audiences!

1. Location
2. Demographics
3. Interests
4. Engagement
5. Behaviors
6. Age

Thus, these were the listings on the basis of which you could target your audiences. But along with it, another common Facebook ad mistake that most of the marketers make while selecting their audience demographics is that either they spread their margins too broad or too small. So, to avoid such types of mistakes, make sure to set the size of your audience. 

Ditching Your Ads

One of the central Facebook ad mistakes that most of the marketers make is setting up new ads and then leaving them alone for weeks. You must examine the performance of your Ads regularly. You will have to ensure that your audience doesn’t have to watch the same ad every day. Look, if you will track your ads, you would be able to understand whether your ad campaign is getting the objectives you had planned.

So, while you review the progress of your ad, you need to consider some of the most vital things! And they are:

1. Frequency of the ad
2. The click-through rate
3. The number of leads generated
4. Ad performance by place and type
5. Number of clicks by interest

Lack Of Fair Value Proposition

For doing successful marketing, one of the most vital aspects is your value proposition. Ignoring it might create a tremendous loss for your campaign. 

Remember, it is your value proposition that will be going to convince individuals to do business with you or will make them use your products. 

So, to ensure that the Facebook ad you have created has an excellent value proposition, it must consist of the following facts:

1. It must be clear and super easy to understand.
2. It must convey correctly what perks or outcomes the users are going to get from using your business product or services. 
3. Exclude filling out your value proposition with any boring slogans!
4. Explain and show how unique you are from your competition. 

Conclusion

If you want to grab success in your Facebook ad campaign, then you will have to go an extra mile. Not only this, but you will have to ensure that you are doing things perfectly to grab targeted users’ attention. Hopefully, this article is going to help you avoid all the common Facebook ad mistakes and set up a better ad campaign.

06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it’s 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say – For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users’ news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it. 

Remember, the algorithm prefers showing relevant and engaging content on the top of the people’s news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

1. Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged. 

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

2. Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts. 

3. Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

4. Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

5. Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

6. User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business.

A Quick Guide To Facebook Video Guidelines To Help You Create Better Video Ads

Imagine, you have grabbed an excellent idea for creating a Facebook video ad and all set with the concept and logistics. But what about the filming part? Are you ready with your filmed video to just post on your Facebook business page to proceed further? Well, when you are about to create a video ad, you have to keep certain things in mind. Yes, I am talking about the Facebook video guidelines, which are really a must to follow before you get started with launching your first ever video ad on Facebook! 

The video ad specs and everything that is needed to make your video much more effective. And to help you with that, here in this article we have come up with a list of some basic video ad specs, and some quick tips on how to create a compelling Facebook video ad. 

So, without waiting, let us jump into the best Facebook video guidelines as soon as possible:

Requirements for an excellent Facebook video

If you want to post your first video ad on Facebook, then you will have to follow some of the parameters, and they are:

Length

• Your videos can be approx 240 min long.
• The minimum length of the video ad can be 01 seconds.

Format

• You can use the MP4 or MOV format.
• Apart from that, there are a variety of video formats that you can use while doing  Facebook marketing.

Audio

• 12kbps or more
• Stereo AAC Audio

Resolutions

• 1280*720 pixel! Well, this resolution is being encouraged to ensure that your video ad looks outstanding on all of the screen sizes.

• The minimum width of the video ad is 600 pixels along with the length that entirely depends on the aspect ratio.

Supported aspect ratio

• 16:9 landscape and 9:16 portrait
• 2:3, 4:5 in vertical 
• 1:1 square ratio

Frame rate

• Maximum frame rate is 30 FPS(Frame Per Second)

How to create a compelling Facebook video ad?

The first and most vital step towards creating an efficient Facebook video ad is to understand what actually works. Given below are some of the most crucial tips to consider while you are all set to create video ads:

• Plan for “On-the-go”

Almost 80% of users prefer watching video ads daily rather than sticking around ordinary ads. And no one has the time to carry their lappy with them every time to scroll their FB news feed. So, make sure to use the screen space efficiently by creating videos with almost 1:1 square or, you can even go for the 9:16 vertical aspect ratio. 

• Let your efforts speak!

According to the recent study, 85% of Facebook users prefer watching videos having no sound. So, make sure to include subtitles or CTA’s that are appealing and can easily be understood. 

• Short is beautiful

Back in 2015, the average time was almost 08 seconds. Since then, marketers prefer creating videos such as short and easy-to-understand. So, make sure to keep your videos short and to the point. Try to avoid such Facebook ad mistakes. 

• SEO is everything

You will have to look for some ways by which people could automatically find your video ad. All you need to do is to select keywords related to your niche carefully, in your title as well as in your video’s description. 

Don’t forget, the thumbnail of your video ad is even a vital part of SEO. So, try to make it a bit eye-catchy and appealing, which could automatically grab an immense number of eyeballs towards it. 

• Make use of CTA carefully.

If you really want to make your users visit your business website, then you have to place the CTA accurately. And putting the CTA right in the middle of the video will be perfect. It is so because the first part of your video ad will be playing the attention seeker role, and only a few people will get convinced to watch the full video. So, just after people have got attracted to your video ad, call them to act. 

• Make yourself clear about your goals!

I saved this point for the last and, the reason behind this is that it’s not a mechanical part! It’s one of those primary points of the Facebook video guidelines that every marketer keeps in mind while creating video ads on Facebook. You have to know your goals so that you could then create the best, appealing video ads. All you have to do is to ask yourself some simple questions:

1. Are you intending to convey a story?
2. Are you seeking for some views or having any click-through purpose?
3. Or you want to introduce your new brand or product?

Conclusion

If done right, Facebook video ads can help your business a lot to grab the success and attention it requires. Hopefully, this article is going to help you with all the appropriate Facebook video guidelines that could help you create the most compelling video ads with great ease. 

The Ultimate Guide to Creating Facebook Messenger Ads

There are thousands of marketing strategies, hacks, and experiments that different marketers use. But above all, the most effective marketing technique that has been working for many is the Facebook messenger ads. 

Well, Messenger ads have not only helped in generating quality leads for businesses, but these are also known to be one of the easiest ways to reach a wider audience.

In this article, we will have an in-depth discussion on:

1. What are Facebook Messenger ads?
2. Why are FB Messenger ads known to be awesome?
3. What are the different types of FB Messenger ads?
4. How can you make your own Messenger ads?

So, without any further discussion, let us get into the article!

What are Facebook Messenger ads?

Facebook Messenger ads are the paid form of promoting any of your posts on Facebook. Common Facebook ads encourage people to click and visit your business website or land on the landing page. These are considerably pricey, and you will not be able to get detailed information about your visitors. 

On the other hand, Messenger ads originate a higher level of engagement. 

Messenger ads depend upon chatbots to manage while interacting with your customers. In the next section, we will discuss this in detail. 

 

Why are FB Messenger ads known to be awesome?

Okay, the hottest topic! Well, there are many reasons why messengers ads have become a hot topic these days. And here, we will be discussing three crucial facts of why Facebook ads are said to be outstanding and how you can create Facebook ads.

1. Fb Messenger ads help you grab all the anticipated data.
2. They have almost incredible engagement rates.
3. Messenger ads allow you to communicate with the prospect later whenever you want, without paying.

What are the different types of FB Messenger ads?

Well, Facebook has rolled out three different types of ads that are known to help businesses create a strong relationship with their customers by supporting smooth communication. 

Basically, there are three forms of Facebook advertising, which we are going to discuss below:

• Messenger ads

Well, these ads are going to appear instantly on the Messenger home screen along with the other messages in your targeted audience inbox. 

• Sponsored messages

With the help of sponsored messages, you will be able to convey your message right away to anyone with whom you had a conversation previously on Messenger. Thus, if you wish to message one of your customers about your new product or limited time offer, then you can easily do that with the help of the sponsored messages.

• Click to messenger ads!

These ads will appear on the Facebook newsfeed or Instagram regularly. Unlike the standard news feed ad, a CTA button of “Send Message” will be displayed, and once clicked by any person will redirect them to the Messenger Chat with your brand. 

How can you make your own Messenger ads?

Now that you are all clear about what Messenger ads are, and their types, let us jump into the last section, where we will be discussing how to create more successful ads than your competitor’s ads on Messenger.! 

• Log into your Facebook account.

First and the most common thing you need to do is to sign in to your FB account. It will help you get access to the advertising options.

• Choose your marketing objective.

In the second step, you will have to click on the top right hand corner of your homepage, and then drop down arrow will automatically appear with four options. After that, press on the ad button, and then the ad manager window will instantly open in the new tab. 

There itself, you will get several marketing objectives on the basis of which you can choose one. Basically, there will be options like brand awareness, traffic, reach, messages! You have to select the messages option and click on continue. 

• Ad set name

Now, you have to enter the ad set name to get recognized by your targeted audience. After that, select the message type. 

Then ‘click to messenger’ option will get selected by default.

You can select this if you wish to divert the users from the respective ads displayed on their wall to your Facebook Messenger. Or else, select the ‘sponsored message’ if you wish to move your ad into the customer’s messenger feed.. 

• Define your audience

It is the most vital step in creating your ads, since it will help you define the type of public to whom you wish your ads to be displayed. So, make sure to grasp the right decision. 

• Budget and schedule

Now, you will have to decide the budget for your ad! Well, the budget will be listed below, depending on the number of days you choose to run your ads.

• Create and thus launch your ad

Here comes the final stage! Well, now all you have to do is to create and launch your ad. Fill out all the details required for the ads! Then you can publish it from the ad manager.

Conclusion

That’s all for today! Hopefully, this guide is going to help you a bit in creating the best Facebook messenger ads in the most excellent way. Apart from that, you also need to plan out better!

How To Advertise On Facebook For Free: Things Small Businesses Must Know

Business owners often find it challenging to deliver their message to the right people or their potential audience. And, when it comes to small business, advertising can be a bit expensive since they have to work on a shoe-string budget.

Nowadays, social media is the most preferred means of advertisers to showcase their budget in a more effective way. With low investment or even no investment, one can leverage the benefit of social networking sites and engage their audience in no time.

This article reveals some lesser-known yet true hearsay about how to advertise on Facebook for free. 

Diminishing Organic Reach

If we consider the scenario of five years back, free ads were able to grab a good amount of organic traffic. But, the volume of traffic is declining over the years. A study done in 2019 says that Facebook’s organic reach reduced from 16%  to 6.5% between the year 2012 to 2014. It shows that free ads struggle a lot to reach their right audience. In this context, successful advertisers suggest creating ads according to the current algorithm of Facebook and the relevancy of the brand you want to promote. Therefore, it’s advised to keep your content brief, informative, and enchanting.

Getting Bulk Of Likes is much challenging.

Those who indeed want to get a good chunk of likes on their Facebook page have to make an investment to encourage more people to like their page. Therefore, an advertiser with no capital finds it almost impossible to receive thumb ups. If you are also one among them, it’s time to polish your existing advertising strategy. Search for the brands that fall in your niche, establish a connection with their audience, tell them about your product/services through messenger ads. This effort brings a good chance of influential brand promotion among your potential buyers.

The goal of increasing sales and followers

Facebook is a highly-competitive platform, and you can’t be a winner with ordinary goals in mind. Successful branding comprises the aim of raising sales and followers. Thus, you should always look for users who might be interested in your product or services and then exert yourself to inspire them and bring on your Facebook business pages. 99% chances are there that you will get a follow back from the person you have added. In this way, the idea of adding first becomes a fruitful one.

How to design a winning Facebook advertising strategy?

As discussed earlier, advertising without proper planning remains troublesome for businesses. With the tips given here, you might get a clear picture of plotting strategic plans. Don’t think how much it costs to advertise on Facebook, don’t worry read-ahead.

Optimize your business page

Your business pages must be optimized and look appealing enough to attract visitors in their very first glance. When everything is in place, a Facebook page acts exactly as a landing pages example that easily convert visitors into leads. Choose eye-catchy images, filter-out precise keywords, and curate a perfect bio to tell people about your brand in brief. Using vanity URL is also considered as a valuable means of accumulating plenty of engagement for your Facebook account.

Get in touch with your potential audience

“Likes” are the crucial factor on Facebook for strengthening your brand name and credibility. Know your ideal users and share about your business with them. Make sure to convey your message in a way that stimulates people and push them towards finding out more your business. Moreover, an ideal move always consists of quick research of the audience demographic for greater impact.

Create content that is worth sharing

Content can make or break your strategies. So, keep your content interesting, valuable, and descriptive, and easy-to-understand. Instead of still images, GIFs & short video clips can be a good fit. Also, you need to determine what your audience wants to see because it rolls out a clearer view of further groundwork. Once done with the content, examine an appropriate time to publish it.

Conclusion

Advertising on Facebook is not yet expensive, but you should curate and share captivating content with your audience. Add inspirational quotes, appealing client testimonials, and informative blogs during the right time. We believe that our article will work as a quick starter guide and the best way to advertise on Facebook for free that ensures a bang-up job.