With over 2 billion active users all over the world, Facebook remains an ideal advertising platform for businesses. While the majority have jumped on the bandwagon of this striking networking site, a lot of marketers still struggle with social media budgets.
On Facebook, the safe average cost per click orbits around $1.50, which is not affordable for all sizes of businesses. If you also stand among those, then read this article. It will help you in getting some clues about how to lower your Facebook ad costs per click.
Tips For Reducing Overall CPC Cost
Know Your Relevance Score
It’s very crucial to observe closely and study relevance scores because it has a strong connection with the cost of ads. Facebook distributes respective scores to each existing campaign that determines how relevant your ads are to its audience.
The exact mechanism of Facebook behind providing the relevance score is still unknown. Advertisers can use likes, clicks, engagement, reactions, saved ads to evaluate the campaign’s status, whether flourishing or going down.
Ads with high relevance score get top position on the Facebook feed that automatically reduces CPC cost. In a nutshell, high relevance scores result in lower ad costs. Therefore, consider setting out strategies and valuable Facebook Ad Hacks to increase this score first.
Concentrate More On Increasing CTR (click-through rate)
Every advertiser must know that click-through rate eventually improves the relevance score. Once this score becomes high, it brings down CPC costs as said above.
Here’s how to raise the click-through rate:-
Make sure to use newsfeed ad placement on the desktop because it produces high CTR.
Implement correct CTA buttons on your ads that seem appealing and attract more visitors to convert into leads. CTA like “Learn More” or “Shop Now” often give excellent output.
Ad copies should be clean, informative, and provoking enough to give out a specific meaning rather than creating doubts in viewers’ minds.
Set the frequency (how many times the same visitor views your FB ads) at the lowest level. Higher frequency results in failure of CTR.
In short, put efforts into running high-targeted campaigns that align with niche audiences.
Keep Your Campaigns Targeted
Targeted campaigns don’t require much time & effort to give optimum turnout. Identify your audience first according to product/service type, and then proceed towards designing ads that lure them. For instance, a protein supplement company at the time of promoting its products among senior citizens is a complete waste of time.
Always employ various targeting options such as age, gender, geographical location, actions, buying behaviour, and return customers. This will impact overall Facebook ads cost per click.
Facebook itself integrates fabulous targeting elements that ease up the entire process, from pin to plane. Using ‘Facebook Insights’ features, even novice markets can derive valuable audience insights without investing a penny.
Win The Chaos Through Retargeting
Retargeting is a simple technique of promoting the ads before an audience who are already familiar with your brand. Sometimes, visitors come to landing pages, read the given information, click the CTAs, and exit immediately after that without buying.
These visitors might transform into genuine customers again in the future. So, keeping their record is a must. Consider them as your quality business leads, and try to tell them about new products via email or any other legit mode.
Facebook also allows businesses to establish custom audiences based on past engagement. It contributes a lot in drafting perfect ads that your audience appreciates.
Utilize A/B Test Approach
Split testing is a great way to minimize CPC costs. No matter how perfect your ad copies look, testing confirms its impact on potential audiences. Invest a good chunk of time in researching, accumulating data, and setting up multiple versions for the same ads.
This process will not only help you in determining which of the ads is going to give maximum output, but it also keeps your campaign relevant to whoever sees it. Currently, every business (whether small or renowned) embraces the A/B testing approach for sure success.
Conclusion
The goal of reducing Facebook ads cost per click is undoubtedly crucial. When not used correctly, Facebook can gobble up your advertising budget. On the other hand, a brand can stand out in less time if it uses excellent strategies at the right time.
The Social Notes 